Uvodo eCommerce platform
Uvodo was built to provide a simple and easy-to-use eCommerce platform for micro and small entrepreneurs who want to sell products online. It supports both digital and physical products. The goal was to make the platform as user-friendly as possible, especially for people starting their first online business. Unlike other platforms, Uvodo makes payments easier because users don’t need to set up accounts like Stripe. Uvodo handles all payments and splits them without charging extra fees.
Key features
Head of Product, Lead Designer
Duration
Jan 2022 – Sep 2024
Target audience
Uvodo is designed for micro and small entrepreneurs who want to sell online. These are people who don’t have much experience with running an online store. The platform helps these users sell globally by taking care of taxes and payment issues for them. This makes the whole process easier and stress-free.
Design & development process
The design was made to be mobile-first, meaning it works well on phones and tablets. The interface is clean and easy to use, making it perfect for beginners. We wanted to make sure that anyone, even without technical skills, could manage their store from any device.
An easy way to upload products with details and prices.
A place to see and manage customer information.
Builder to customize the store’s look without coding.
This screen shows the current subscription plan, payment methods, and billing history, allowing users to manage their store's financial setup easily.
Store owners can choose between different subscription plans, ranging from a free plan for small-scale sellers to premium plans for larger businesses
The dashboard provides an overview of the store's sales performance, including total sales, orders, and product statistics, helping store owners make informed decisions.
Users can easily add new products and manage their inventory, with features for uploading media and organizing products into collections.
This screen lets store owners view and manage their orders, mark shipments, and track the status of payments for each order.
A streamlined search interface on mobile allows customers to quickly find products, with support for filtering by category, price, and availability.
The checkout process shows smooth customer transactions with clear steps for shipping details, payment options, and order confirmation.
The flow simplifies the registration and login process, providing options for password recovery and social login to enhance user accessibility.
This flowchart outlines how transactions are processed through Uvodo Pay, from receiving payments to tracking balances and recent transactions.
Challenges
One big challenge was making the platform easy for non-technical users to understand and use. Many people starting their first online store need a platform that handles things like global payments and taxes without too much input from them.
Solutions
We automated the payment and tax processes so users don’t have to worry about these details. We made sure the design was simple, clean, and easy to navigate, especially for people using the platform on mobile devices.
As the Head of Product, I was responsible for the whole project from start to finish. I led the design and development teams and worked closely with them to make sure everything was easy to use for our audience. I also helped create the Uvodo Planum design system, which was used to keep the platform’s design consistent.
I managed the day-to-day work of two designers and a technical team, make sure that the product met the needs of the target users.
Results & impact
Since its launch, Uvodo has helped over 2,000 micro-entrepreneurs set up their first online store. The platform's ease of use and built-in tools for handling payments and taxes made it possible for these entrepreneurs to start selling without hassle.
20% improvement in user satisfaction based on surveys.
More than 1,500 products were listed within the first 6 months.
Design handoff
I created handoff documents to my engineer providing details for every screen that requires context and organized them into flows to streamline their understanding. I also worked closely with them to make sure they understand the details throughout the process.
As the Head of Product, I was responsible for the whole project from start to finish. I led the design and development teams and worked closely with them to make sure everything was easy to use for our audience. I also helped create the Uvodo Planum design system, which was used to keep the platform’s design consistent.
Check out my work with NanoTarget