NanoTarget AI-powered email marketing Shopify App
The NanoTarget.ai Shopify app helps Shopify brands and marketers boost email campaign revenue by segmenting their audience into personalized groups. This allows for targeted product offerings and customized content, all while syncing with Klaviyo for easy campaign management.
Key features
Head of Product, Lead Designer
Duration
May – Aug 2024
Key features
-Seamless integration with Shopify and Klaviyo.
-AI analyzes customer behavior, creating campaign ideas with one click.
Problem solved
Target audience
This app is designed for Shopify store owners earning between $500k to $5M annually, as well as email marketers running campaigns for Shopify stores.
Pain points
It’s challenging to manually analyze store data daily and generate effective email campaigns. NanoTarget AI reduces the workload by automating the process of campaign creation and segment targeting.
Step 1
Add the NanoTarget app to your Shopify store, and connect your Klaviyo account.
Step 2
Algorithms analyze customer behavior, revealing hidden patterns and campaigns.
Step 3
Sync your draft campaigns to Klaviyo with one click. Make final tweaks, and hit send.
Design & development process
The app uses the Shopify Polaris Design System, securing it integrates smoothly with the Shopify interface. It’s built to offer a native Shopify experience, with plans to get the "Built for Shopify" badge.
Setup, where users connect the app and wait for AI to create campaigns.
Overview of AI-generated campaigns, showing campaign type, segment, and estimated revenue.
Detailed view of campaign performance, segment insights, and Klaviyo template options.
List of scheduled or sent campaigns with their performance metrics.
Tools and frameworks used
Shopify Polaris
Python
Remix framework
Design decisions
The app was designed to blend seamlessly into Shopify's native UI, making users feel like they’re still within the Shopify platform, not using a third-party app.
Role & contributions
As the Product Designer and Head of Product, I led the design and development of the app. My deep knowledge of Shopify and eCommerce, gained through previous projects like building and selling another Shopify app, was crucial in shaping this product. My role involved managing the entire process from design to execution, ensuring the app met the needs of its target users.
Check out my work with Uvodo
