Product leader.
Ecosystem builder.
AI, SaaS and eCommerce. Based in Baku.
Nextsale, Uvodo, NanoTarget.
Nextsale, acquired by a US company.
Building Azerbaijan's innovation ecosystem.
Head of Innovation Ecosystem Department at IDDA.
At the Innovation and Digital Development Agency I lead four tracks. I am also studying for an MSc in Artificial Intelligence at UWE Bristol.
Products I led and one venture study, from 2018 to 2024. Open the cards for the full story.
Head of Product, Lead Designer · May to Aug 2024
Store owners lose hours reading data and building campaigns by hand. NanoTarget studies customer behavior, suggests segments and campaigns, then syncs drafts to Klaviyo in one click.
Built on Shopify Polaris with Python and Remix, so it feels like part of Shopify.
Venture Architect · 2024
A strategic analysis of a fast growing insurance market, compared with Kazakhstan and Uzbekistan.
Three venture models: embedded insurance in ecommerce and ride hailing, AI underwriting, and platforms for SMEs.
Head of Product, Lead Designer · Jan 2022 to Sep 2024
A mobile-first store builder that handles payments and taxes, so sellers need no Stripe account.
I led two designers and the engineering team, and built the Planum design system. 1,500 products were listed in the first six months.
Head of Product, Lead Designer · May 2018 to Nov 2021
Live purchase notifications, urgency timers and lead capture that help new visitors trust a store. One pixel to install on Shopify, WooCommerce or a custom store.
Stores saw 10 to 15% higher conversion. Nextsale became the first Azerbaijani startup acquired by a US company.
Nextsale, Uvodo, NanoTarget and more than ten other SaaS products.
500 Global, Next Commerce Accelerator, Y Combinator Startup School.
Global Senior Leadership Program, Executive Education · 2026
With the Ministry of Digital Development and Transport of Azerbaijan.
MSc in Artificial Intelligence · studying now, online
Computer and Information Sciences