Nextsale Social Proof Shopify App
Nextsale is a conversion optimization platform that empowers eCommerce businesses to build trust and increase sales through social proof notifications, urgency campaigns, and lead capture tools. The primary goal of Nextsale is to help online store owners convert more visitors into customers by leveraging social proof and other engagement tactics.
Key features
Head of Product, Lead Designer
Duration
May 2018 – Nov 2021
Key features
– Increase store sales with powerful Social Proof and Activity notifications.
– Collect Emails and SMS numbers via eye catching pop ups and top bars.
– Boost conversions by engaging visitors via on-page promotional campaigns.
– Boost conversions with urgency tools such as countdown timers.
– Run 'someone bought' campaigns to create social proof for your store
Target audience
Nextsale is primarily designed for eCommerce businesses and online marketers who are looking to improve their conversion rates by building trust with new visitors. The platform is particularly beneficial for businesses that rely on social proof and real-time customer interaction to drive sales, typically stores with medium-to-large traffic volume.
Pain points
Building trust with new visitors: Many online shoppers are hesitant to make purchases from unfamiliar websites. Nextsale addresses this by displaying real-time notifications of purchases and reviews, creating a sense of credibility and urgency.
Design & development process
The app was built using modern frameworks and design systems to ensure seamless integration with various eCommerce platforms.
This screen from Nextsale displays a selection of campaign types. After running an A/B test, the improved design resulted in a 25% increase in campaign creation.
Builder allows users to fully customize notifications by modifying dynamic attributes such as the customer’s name, location, and product details.
Here, users can define device targeting, event selection criteria, product filters, and relevancy rules to optimize the campaign for the best results.
The product filter feature allows users to include or exclude specific products from the campaign, enabling more precise targeting of limited-edition or special items.
This screen enables users to display or hide campaigns based on the visitor's browser language or the website's default language for a personalized user experience.
Top-bars, popups and notifications examples.
Challenge 1:
Many users wanted the notifications to match their store’s branding. The challenge was to allow flexibility while maintaining ease of use.
Solutions
The team developed a simple yet powerful notification builder that allows users to customize the look of their notifications, including colors, fonts, and images, without needing any coding knowledge. This ensures a cohesive brand experience while making customization accessible to all.
Challenge 2:
Nextsale needed to integrate smoothly with various eCommerce platforms like Shopify, WooCommerce, and custom-built stores.
Solutions
The development team created easy-to-use integration guides and ensured that the app could be set up quickly by embedding a tracking pixel. This allows users to track customer activity and trigger notifications with minimal effort.
Results
Since its launch, Nextsale.io has helped over 4,000 businesses improve their conversion rates. The platform has been praised for its ease of use, clean design, and immediate impact on sales.
Metrics & success stories:
– Many users reported a 10-15% increase in conversion rates after using social proof notifications and urgency campaigns. – Businesses using Nextsale.io’s lead capture tools saw a significant boost in the number of emails and phone numbers collected, allowing them to nurture leads effectively.
Customer testimonials:
Role & contributions
In this project, I acted as the Product Designer and Project Lead, overseeing both the design and development phases. My responsibilities included designing the user interface using Figma, ensuring the app’s compatibility with Shopify and WooCommerce, and managing the overall user experience. I collaborated closely with the development team to ensure that all user feedback was addressed, leading to iterative improvements.
Check out my work with NanoTarget